11 Web Site Tips for Consultants
And almost 80% of decision makers visit your site before making a purchase decision. You need a great Web site to swing those decisions in your favor.
canada goose deals Of course, all great Web sites share design characteristics like ease of use and consistency. But the design of a consultant’s site has some important differences. canada goose deals
Canada Goose online Unlike a retailer’s Web site, for example, a consultant’s site sells talents, skills, solutions, and experience, not products. With a world of information at their fingertips, consulting canadian goose jacket clients will not be satisfied if your site churns out nothing but marketing hype. Canada Goose online
Canada Goose Parka RELATED: 12 Ways To Get More Business From Your Website Canada Goose Parka
canada goose clearance Even prospective clients who have referrals are likely to gather intelligence from your uk canada goose outlet Web site before calling you. Without a Web presence that unequivocally shows your unique capabilities, clients will pass you by referral or not. canada goose clearance
canadian goose jacket As you build, maintain, and enhance canada goose coats your Web site, keep these eleven guiding principles in mind: canadian goose jacket
canada goose coats on sale 1. Exchange value for time. Clients will gladly exchange time for value and insight. Provide relevant, valuable, and usable content, and prospective clients will keep reading and will likely return to your site. Clients look you up on the Web for one reason: to solve a problem. They expect your site to be worth the time it takes Canada Goose Online to find out if you can help canada goose coats https://www.canadagoosestorevip.com on sale
Canada Goose Outlet 2. Create client focused content. Don’t limit your site content to describing who is in your practice and what services you provide. A canada goose outlet tip off to Canada Goose Coats On Sale a consultant focused site is if the navigation bar is dominated by choices such as “Our Services,” “About Us,” Canada Goose sale “Our Qualifications,” and “Our Clients.” Prospective clients rarely care about your business until they’re convinced you can help. Focus your site’s content on the client’s problems first, and then tell them about your qualifications. Canada Goose Outlet
RELATED: Do These 5 Things to Your Website and Attract More Clients
canada goose black friday sale 3. Eliminate jargon and buzzwords. Many consultants use jargon as an easy shorthand. Unfortunately, most jargon either confuses readers or turns them off and sends them scurrying from your Web site. Use simple, descriptive language on every page of the site. canada goose black friday sale
canada goose clearance sale 4. Content trumps design. Some sites rely on design, rather than content, to engage visitors. Using gimmicks like flash introductions and pop up windows may work for some businesses, but don’t canada goose uk black friday waste your visitors’ time waiting for the home page to load. These design features are interesting once, but they get old fast. canada goose clearance sale
cheap Canada Goose 5. Interact but don’t intrude. Consultants can use canada goose black friday sale their sites to start or nurture canada goose store relationships with clients. Using simple tools like e mail, e newsletters, webinars, and blogs, the consultant can easily stay in Canada Goose online touch. Communicating with clients electronically demands that you know Canada Goose Jackets where the line is between being helpful and being a pest. Sending clients high value content at regular intervals can be uk canada goose just what’s needed to convince them you have the right stuff. Go overboard and you’ll lose clients’ interest. cheap Canada Goose
canada goose 6. Communicate with personality. Many corporate Web sites are cheap canada goose uk written by a committee of marketers, consultants, and executives. The resulting prose is stilted and lifeless. Use your Web site to give visitors a glimpse of the personality and buy canada goose jacket culture of your practice. canada goose
RELATED: Where to Find Free Images for Your Website
canada goose coats 7. Know your visitors. The content and design of your site evolves over time. The best way to understand what works on your site and what Canada Goose Outlet doesn’t is to regularly monitor your visitor traffic. Learn which pages are accessed, what downloads are most in demand, and how many people are visiting your site. Search the patterns canada goose factory sale of your visitors’ behavior for clues as to how you can improve the site. canada goose coats
8. Make everything easy. The hardest task in building a great Web site is to make everything easy. Visitors should quickly understand the purpose of your practice and what action you want them to take, whether it’s to download a special report canada goose clearance sale or make contact with you.
Visitors want to be able to navigate through your site and locate canada goose uk outlet information easily. Most people scan Web Canada Goose Parka pages, so every page must be easy to read. And canada goose coats on sale simplify sign ups for newsletters or other offerings. Visitors should not have to fill out pages of information to receive a download. Make sure all pages load quickly.
buy canada goose jacket cheap 9. Your site is a marketing hub. Your Web site should help convey your visual identity and be the marketing hub of your practice equal parts front office, buy canada goose jacket cheap demonstration lab, resource library, and publicity machine. The content, appearance, and usability of your site reflect your style and show your competence as a professional and how you treat clients. buy canada goose jacket cheap
Your site serves as a showroom to demonstrate how your firm makes a difference to clients’ businesses. Your Web site gives you a cheap Canada Goose platform from which to tell your story, describe your mission, list your clients, and educate. It also provides you with visibility in and out of your industry.
buy canada goose jacket 10. Keep up with the times. Web visitors assign credibility to sites that are current, or at least demonstrate that they have been recently reviewed. Don’t let your site get stale. At a minimum, refresh content once a month. buy canada goose jacket
Canada Goose Jackets Technology is constantly changing. Keep up with the latest and greatest developments, but pick and choose only those that will enhance your Web site’s effectiveness as a marketing tool for your business. Canada Goose Jackets
11. If you build it, will they come? In the end, what makes a consultant’s Web site great is all about results. And results begin canada goose with attracting visitors to your site. A great site is worthless if no one knows it’s out there.
Canada Goose sale You have many options for driving traffic to your site, including optimizing the site to generate high search engine rankings and using Pay Per Click advertising. Some simple steps will help boost qualified traffic to your site with little investment on your part: Integrate your URL with all of your marketing communications, including business cards, stationery, printed materials, and your e mail subject line. If you’re listed in business directories, don’t forget to get your URL published along with your practice profile Canada Goose sale.