How to be Human Online and Connect with Customers in the Process
However, when an organization starts experimenting with social media, they often use these emerging tools with a glance to the past like it’s still 1999. Their organization’s blog posts and status updates are written like stale press releases and brochures, and the photos look like they were purchased from canada goose stock photo canada goose uk shop sites.
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buy canada goose jacket So, your writing style still has that “I’m writing a history paper” voicehere’s how to cheap canada goose uk cure that. Write down what you want to say, and then read what you wrote. Out canada goose clearance loud. Does it sound like something you’d actually say to another person? If it doesn’t, rewrite it. You can also say what you want to communicate out loud first, and write down what you say. buy canada goose jacket
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canadian goose jacket The trick is to find something interesting to share via a photo. If you travel to fun locations for your organization, by all means take photos. If there’s a busy time at your store or organization, that’s also a great time to take a photo or two and share online. Customers using your product also make great photo opportunities. canadian goose jacket
Canada Goose Jackets Photos can be a great way to connect with customers, because people are used to connecting through photos. We already use that tool personally; so using the same type of tool organizationally naturally works for many people. Canada Goose Jackets
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This last tip sums up the other four. Just be yourself! Communicate like yourself, take photos of what you find interesting at work, shoot casual videos of you sharing news about your organization or a cool new product or service, and steer away from uptight “press release style” blog posts. The more informal and human sounding you can be, the easier it will be for your organization to make those needed customer connections.
Canada Goose Outlet David Lee King is the Digital Services Director at Topeka Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library related journals. David was named a Library Journal Mover Canada Goose Parka and Shaker for 2008, and has published two books, Designing the Digital Experience, 2008, and his most recent title, face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections canada goose factory sale (CyberAge Books). David writes the Outside/In column for American Libraries Magazine with Michael Porter Canada Goose Outlet.